Seventh Generation Fields New Corporate Consciousness Report

Latest Sustainability Assessment Uses Groundbreaking Format to Explore 2011 Milestones

BURLINGTON, VT--(Marketwire - Dec 11, 2012) -  Seventh Generation, the nation's top brand of non-toxic and renewable bio-based household, baby, and personal care products has released its 2011 Corporate Consciousness Report.

The report uses a trailblazing new infographic format to track the company's recent progress toward key social and environmental goals, and outline future targets. Continuing the company's tradition of innovating more efficient and effective ways to communicate business sustainability efforts, this new approach trades text-heavy pages for a colorful online collage that lets readers easily dive into the company's latest data with just a few simple mouse clicks.

Like the infographic format itself, that data has quite a story to tell about both Seventh Generation's ongoing evolution and its dedication to conserving both environmental and human capital. Among the many highlights detailed are an 8% decrease in greenhouse gas emissions per ton of product and 14% decrease in virgin plastic use. In addition to these milestones, the company introduced dozens of products in new 100% post-consumer recycled plastic bottles and had 68 products certified by the USDA's new BioPreferred program. Other achievements include the first use of palm oil from certified sustainable sources and a 37% reduction in product formula water usage since 2005.

The company also made significant strides on the human side of the equation. In 2011, for example, it helped employees purchase eight hybrid cars and five solar energy systems, and provide 1,143 paid hours of volunteer service to the community. It also created a revolutionary new engagement program called LEAD (Learn, Engage, Act, and Demonstrate) which gives every employee opportunities to create real solutions to challenges facing the world.

Such forward-thinking can be found throughout the report in sections detailing initiatives like Gen2, the company's new 2020 sustainability goals; a 207% increase in charitable donations to causes like Sumatran orangutan conservation and breast cancer research; and advocacy work on issues from toxics reform and tar sands to climate change.

"Our 2011 report shows that we're closing in on objectives that were seen as impossibilities just a few years ago," said Seventh Generation Corporate Consciousness manager Ashley Orgain. "We're not stopping here as we are already working on the next chapter -- our vision for the next decade. In the report you'll find our 2020 Vision goals that are designed to engage a broad group of stakeholders across our business and our industry. We're looking forward to the journey to 2020."

To read the new 2011 Seventh Generation Sustainability Report, visit

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit To read more about Seventh Generation's corporate responsibility, visit the 2011 Corporate Consciousness Report at:

Brandi Thomas
Seventh Generation
(802) 658-3773 x760