Seventh Generation Unveils 2012 Corporate Consciousness Report

Growing Sustainability Achievements Mark a Quarter Century of Positive Change

BURLINGTON, VT--(Marketwired - Aug 1, 2013) - Seventh Generation, the nation's leading brand of non-toxic bio-based and renewable consumer products has released its 2012 Corporate Consciousness Report. The newest edition of the annual progress review celebrates the company's 25th anniversary with a reader-friendly look at the recent milestones it's passed on its 2020 Roadmap toward an ambitious series of end-of-decade sustainability goals.

This year's report is organized around an employee-led realignment of the company's mission into four corporate aspirations: Nurturing Nature, Enhancing Health, Transforming Commerce, and Building Communities. In each of these areas, a story of continued progress is revealed. Among the many highlights are advances like the development of a 100% bio-based laundry detergent surfactant; the creation of the world's first mass market plant-based skin care system; certification of 74 products by the USDA's BioPreferred Program; introduction of a new diaper that's made with 10% less wood, energy, and water; and development of the world's only bar soap made from sustainably-sourced palm oil.

2012 also found the company making significant conservation strides. Key achievements range from a 16% reduction in virgin plastic use to a 13% decrease in normalized greenhouse gas emissions -- all despite a 9% increase in sales.

On the social front, Seventh Generation continued to aid the many communities of which it is a member. In addition to supporting the work of Women's Voices for the Earth, the Breast Cancer Fund, and Informed Green Solutions, an organization working to protect indoor environments, the company's foundation donated $275,000 to organizations working to make the world a better place. At the same time, Seventh Generation's employee volunteer program, which pays staff members to lend a hand in the larger world, reached 100% participation for the first time as employees assisted local schools, food shelves, homeless shelters, and conservation projects. The company also worked with organizations like Business for Innovative Climate & Energy Policy and the American Cleaning Institute to bring sustainability and transparency to the consumer products industry and promote better regulation of toxic chemicals.

"In our 2012 report we've recommitted ourselves to making the world a better place, taking a hard look at the social and environmental issues we face as a company and developing goals to drive progress on these issues," said Manager of Mission Advocacy and Outreach, Ashley Orgain. "We've additionally infused these goals into our day-to-day activities tying four of our sustainability goals to our annual incentive program."

To read the 2012 Seventh Generation Corporate Consciousness Report, visit

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit

Brandi Thomas
Seventh Generation
(802) 658-3773 x760